When I launched New Vision Enterprises in 2003, I had a lot at stake. The decision to forego a lucrative career in investment banking or insurance was just one of them. I had set out to start a Mutual Fund Distribution Firm where the client would be the only cog in the wheel. where every decision, every suggestion, every move would centre around the client. Where the recommendation would depend on client’s requirements, not a monthly sales target.

And even today in this world of targets, we do not have any targets to achieve. We do not have any deadlines to meet. We are in no race with anyone to mop up the largest assets under management. This firm always had, and still has, the conviction to employ product suitability as a driving force. Perhaps that is why this family has grown much bigger and better than I ever anticipated. But then again, this is also because of the client….as is everything else…